I recently spoke at Queenstown Wedding Association’s get-together about social media. A short workshop (that went over time, doesn’t it always when you get to the nitty gritty?) about the whats, wheres, hows of social media and where to start. Lots of slightly apprehensive, confused people worried they were ‘going to do it wrong’. And busy. Already so busy. “Where can we fit more in?” they cried.
I can help.
Social media is a fickle beast. We know that now. It changes every day, it’s hard to keep up BUT if you get it right and fit it into your admin you can rule the roost on your platforms.
Keep it simple. If you sell peanut butter and your business is storming pick two maybe three platforms to cover. Don’t take so much time away from selling peanut butter (which is your bread and butter so to speak) that your head spins. These platforms are free but the time you spend on them isn’t. Make it work.
Who is your market? If they’re all over 50 and on Facebook why have a snapchat account where you talk in language that even an 18 year old wouldn’t understand. Find out who your tribe is, where they are, what they want and then give it to them.
You don’t have to be Ansel Adams. Your photography doesn’t have to be the most perfect thing you ever did see. You don’t have to spend $$ on a camera (most of us have a smart phone) but there’s no excuse for blurred photos. There’s also no excuse for your business Instagram page being full of pictures of your dog. You’re not trying to sell your dog. (Unless your dog is selling the peanut butter and people love it). Get it? Make sure your pictures are clear, clean and tell your story.
Your call to action. What do you want people to do when they see your post? Make the time you spend on social relevant by always having a call to action. Get people to do something, go somewhere, answer a question. The more questions you ask the more info you get from your audience. And if they don’t answer they will eventually.
Size doesn’t matter. If you have 100 followers that’s 100 people (and more likely than not ‘real’ people not robots) who are actively engaging, liking and loving your stuff. Value them and look after them. Don’t forget it’s those people who will see your stuff everyday and if you forget them because you want 10000000 followers they’ll soon ‘unlike’ you and you’ll be left with none. And more importantly zero engagement. Noone wants a robot commenting ‘cool mountain’ on a picture of your peanut butter.
Hopefully some of these tips are helpful to get your started and if you want more help this is where I come in! Get in touch here.
I’d love to help you with your business set up of social media; the why’s, where’s and whatifs.