I’m starting a couple of blog posts about the whole idea of blogging and social media and how it can work for you. I say it over and over, if you’re social media’s stuffed so is your product. Now don’t get me wrong that doesn’t mean you have to employ someone for 40 hours a weeks to do it, but it does mean some things…..let me explain.
If you had a beautiful car, a sleek brand spanking new car, you wouldn’t let your 14 year old nephew drive it would you? Same goes for your product. If you’ve got a beautiful product and you say “but I’ve got a Facebook page to flog some pictures up on” you may aswell let the nephew drive your new Porsche. People want and respond to beauty. A beautiful product demands that someone takes gorgeous photos of it and shouts about it from the rooftops. This is where I come in. (See what I did there?). Blogging, Social Media and consistency go hand in hand and if you’ve got all that sorted and understand about why you’re using them, you’re on the right road. Make sense?
Value is one of the biggest things a blogger can and should bring to your product. They shouldn’t just be out for some free stuff, or to whack up some photos of what you have to offer the world. They should be offering to bring value to what you already do, either in their special way (mine= hopefully quirk, great photos,making people laugh and showing off what you have) or alongside what you already do really really well.
Stand by for more………and in the meantime read this.